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I prefer you to make your blog on Blogger or Wordpress.
Content of your blog must be your own. It takes more effort to produce original content, but it will be appreciated by many for your effort.
You topic should be of the thing which you know very well.
Your writing should be in a manner that everyone who visits your site must understand what have you meant to express. Don't scare them showing complicated words.
Your site should have an eye catching title and a magnificent template.
Update your site regularly (atleast once a week). A person who visits your site must visit your site again.
For making your site attractive you can decorate your site with cool widgets.
You can also monetize your blog to a money making machine by doing different things.......
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